Article marketing is an excellent method of increasing your website’s organic traffic while increasing your ranking in search engine results. However, all too many business owners fail to put an effective article marketing campaign to the test due to the common misconception that it takes a ton of time in order to get a campaign off the ground. In reality, a streamlined article marketing engine is a snap to set up and can be managed with as little as fifteen minutes per day. Like so many other things in business, the trick is to work smart.
Familiarize Yourself with the Major Article Directory Submission Guidelines
The first step to streamlining the article marketing process is to learn a little bit about how each of the major article directories do business. In most cases, you will probably limit your campaign to a handful of directories, and it is crucial that you are familiar with the different guidelines and policies that separate one directory from the next. Be sure to avoid directories that add nofollow or noindex values to their published articles if you want to see an increase in your search engine results placement. EzineArticles and GoArticles are both great places to start.
Outsource Your Article Writing Needs to Content Mills
Once you’ve gotten to know how the article marketing process works, it’s time to start generating content. While many business owners prefer to have their articles written in-house, it’s important to recognize that this type content does not have to be your best work. If you want to maximize your productivity and manage your article marketing campaign with as little work as possible, you should strongly consider farming out your orders to a third party content mill. Content mills like TextBroker and Constant Content work with experienced freelance writers who complete orders in a timely manner for a few dollars per article. Once you’ve learned how to use these sites efficiently, you can order and download fresh articles by investing just a few minutes per day.
Distribute Your Articles at a Given Time Every Day
Distributing content to the major article directories is where many people lose the most time. This is because there is a strong temptation to get your content out there the moment that it crosses your desk, which can add up to a lot of wasted time when you are receiving multiple articles throughout the day. Instead, set aside a quiet time of the day to upload all of your fresh content in one sitting so that you can stay focused on more important tasks for the rest of the day. Once you have gotten in the habit of reviewing and distributing articles, you’ll be able to knock out this task within five to ten minutes per day.
This article is a brief abstract from a core learning module included in a Marketing Jump Start program provided to our association and Power Practice Network members. Our members have access to our four key courses, as well as Success Tools Pro providing a constant update of tools and resources for building your practice.