I notice that too many bloggers use a “single minded” approach when crafting their blog posts.  Using varied approaches to the type of blogs posts you write will make your blog more sophisticated and much more interesting.

For example, if most of your blog posts are “informational” (like Wikipedia), try these approaches:

  • Create a list. “Top 10 Reasons to ….” Lists are fairly easy to craft, are popular with readers and can be attractive to other bloggers (getting links to your blog)
  • Reviews. “Review” is a very popular google search term. People check out Google for product or service reviews before making a purchase.
  • Comparison Posts. May be similar to “review” post but compares two (or more) options.  You might compare and contrast products, services or strategies, for example. Many people seem to search Google for something like “Product Acme vs Product Beta”