Your Potential Clients ARE on the Internet!!
Are you using the right media to reach your potential clients (as well as your referral base and current clients)?
Just a decade ago, only about 1 in 4 Americans considered themselves internet users.
Today, only about 2 in 10 Americans are NOT regular internet users. So I think you can safely assume that YOUR marketplace is best reachable via the internet. Of course, this is more likely to be true for reaching the younger, more affluent and better educated.
In a national survey between Nov. 30 and Dec. 27, 2009, the Pew Research Center’s Internet & American Life Project finds:
- 74% of American adults (ages 18 and older) use the internet — a slight drop from our survey in April 2009, which did not include Spanish interviews. At that time we found that 79% of English-speaking adults use the internet.
- 60% of American adults use broadband connections at home — a drop that is within the margin of error from 63% found in April 2009.
- 55% of American adults connect to the internet wirelessly, either through a WiFi or WiMax connection via their laptops or through a handheld device like a smart phone. This figure did not change in a statistically significant way during 2009.
Here’s a link to the entire article. http://pewresearch.org/pubs/1454/demographic-profiles-internet-broadband-cell-phone-wireless-users