Link building is a time consuming but essential SEO task that is never truly complete. In the rush to build as many high quality links as possible, it can be tempting to cut corners by using link building techniques that can actually damage your practice’s ranking with the major search engines. Let’s take a look at a few of the most common link building mistakes that you need to keep an eye out for.
- Link Spamming: Exchanging a high quantity of inbound and outbound links with a handful of sites is not a good way to the link juice flowing. In a best case scenario, search engines will only reward a few of these links. In a worst case scenario, you’re site will be directly penalized for trying to game the system.
- Irrelevant Inbound Links: Thanks to recent updates with the major search engines, it is now more than ever to have plenty of inbound links from sources that are clearly relevant to your subject matter.
- Outbound Links to “Bad Neighbors”: Be careful about linking to sites that engage in practices that Google, Bing and Yahoo might find distasteful, such as black hat SEO techniques or posting adult content. Simply linking to a site with a bad reputation can have an adverse effect on the ranking of your own site.
- Inbound Links with Poor Anchor Text: Whenever possible, try to generate inbound anchor links with text containing either your practice’s name or one of your major keywords. Well-written inbound anchor links from a respected, relevant source are about as good it gets when it comes to link building.
- Nofollow Links: If you are fairly new to link building, you will want to familiarize yourself with dofollow and nofollow links. Nofollow is an html tag that instructs search engines to ignore a particular internal or outbound link, and nofollow links are essentially useless when it comes to link building.
This article is a brief abstract from a core learning module included in a Marketing Jump Start program provided to our association and Power Practice Network members. Our members have access to our four key courses, as well as Success Tools Pro providing a constant update of tools and resources for building your practice.