Creating and Maintaining Brand Authenticity by Facing Your Personal Conflicts

When we think and talk about brand identity in our professional practice marketing campaigns, facing our inner demons head on is rarely the central topic. However, some of the best know business coaches like Tony Robbins (Unlimited Power, Unleash the Power Within) and Michael Port (Book Yourself Solid) insist time and time again that coming to terms with your own intentions and hang ups should be a top priority when it comes to creating and maintaining brand authenticity. Let’s take a look at three reasons why facing your inner life is so crucial to practice marketing success: authenticity creates great relationships, the importance of self knowledge and self expression as the key to practice marketing.

1. Your Ideal Candidates Want the Real You: The traditional advertising tactics of the 20th century are as dead as the thirty pound typewriter, and good riddance. In the modern professional services market, those top potential clients that you were born to serve hold one critical factor above even profits and results: authenticity. We’ve all worked with coworkers and vendors who stank up the place with contrived self images and false promises, and nothing turns today’s market off more than bullshit. Being yourself is the only way to create lasting business relationships that both parties find truly satisfying.
2. You Can’t Be Yourself If You Don’t Know Who You Are: There in, as they say, lies the rub. When you are still lugging around unresolved personal conflicts about who you are and why you do what you do, you simply can’t be real you with others, and that includes your professional life. Looking back on some of my marketing materials, I can see some crystal clear examples of this myself. Early on, there were so many times that I painfully cranked out content bit by bit only to come back a couple days later to find the copy ringing hollow and affectations. It wasn’t until much later that I realized the source of the problem was personal rather than professionals. Maybe you can think of similar examples from your own career.
3. Practice Marketing Becomes Second Nature If You’re Expressing Yourself: There’s a reason why so many new business owners struggle with their early practice marketing efforts, and it’s that marketing always feels fake when you’re being fake. Once you know who you are and have devoted yourself to improving your clients’ lives, the struggle evaporates, and you are simply sharing your passion for life’s work with the world.

It takes time to figure out the true identity of your practice’s brand, just like it takes time for us all to figure out who we are as individuals. At the end of the journey, however, life starts getting a whole lot easier. At any rate, PracticeMarketing.org is a proud member of the Power Practice Network, which is currently offering free subscriptions to the Success Tools newsletter. If you find content like this post and other information on our site useful, take a moment to sign up now in the field located above for access to exclusive content. Thanks.