This problem is particularly common in the case of web development, especially for solopreneurs and other small business owners. When you’re building out your web presence on your own or with a very small staff, it’s all too easy to get carried away with how you *want your audience to see and interact with your business without paying attention to how visitors actually behave on your site.

If your heading into the new year with big plans for online marketing, it’s worth considering getting a second pair of eyes on your businesses website to find out whether others see what you think they see. There’s a wide variety of user testing tools and services available, some of which I’ve reviewed over at our sister site, Top Marketing Tools, but even an informal survey among trusted colleagues and friends is likely to reveal me significant opportunities for improvement. If you’re interested in a more detailed audit of your website’s actual performance for SEO and online conversions, we offer our own website audits as well.

The Law Marketing Association has partnered together with Soloville to help small entrepreneurs like you. Whether you’ve been in private practice for years or are just venturing out on your own, Soloville can give you the marketing tools and resources you need to power up your campaign.Soloville also gives its members the support of a community, a welcome break for providers used to marketing a medical practice on their own. Although Soloville is presently in its beta stage, the Healthcare Marketing Association has designed the service with these key qualities:

• Our Soloville Library—featuring up-to-the-minute articles and reports directly targeted to the small solo practice.
• Our Soloville News Service—giving you streaming news feeds from some of the premier experts in marketing small and sole-proprietor businesses.
• Our Success Tools Newsletter—equipping you with practical marketing tools and tips to launch your campaign.

Visit Soloville to see how we can rev up your law practice marketing campaign. If you like what we have to offer, subscribe to our Soloville RSS Feed. Soloville is also on Facebook and Twitter, so join us.

Thanks to the dozens of news feeds that we follow at our sister site SuccessTools.org, we’re able to keep our finger on the pulse of the practice marketing industry. From the latest online marketing tips and tricks to top notch advice on generating more referrals and building your practice, you can rely on our Success Tools newsletter to provide you with the just-in-time information that you need in an easy-to-read format.

To sign up now, simply enter your email address in the field provided to the right. Stay informed about the latest developments in law practice marketing by subscribing to our free Success Tools newsletter today!