Search Engine Marketing


Entrepreneur.com sometimes has some surprisingly excellent information potentially valuable to those of us focused on Practice Marketing. If you’re serious about web success, recall that your quest for the best key words (key word phrases) to promote “new eyes” visiting your website is never ending. You should keep seeking the best key words which are 1) Relevant to the potential client’s problem; 2) Adequate...

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There’s loads of discussion on the net about how long your blog posts should be.  Of course, there’s no finite answer. Your post should be “as long as it needs to be.” Most “professionals” I know tend to be quite verbose.  For many, “writing” is their craft. But I think you should ‘err on the side of shorter rather than longer posts.  Isn’t that true of most of your writing...

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Your Potential Clients ARE on the Internet!! Are you using the right media to reach your potential clients (as well as your referral base and current clients)? Just a decade ago, only about 1 in 4 Americans considered themselves internet users. Today, only about 2 in 10 Americans are NOT regular internet users.  So I think you can safely assume that YOUR marketplace is best reachable via the internet. Of course, this is more likely to...

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I notice that too many bloggers use a “single minded” approach when crafting their blog posts.  Using varied approaches to the type of blogs posts you write will make your blog more sophisticated and much more interesting. For example, if most of your blog posts are “informational” (like Wikipedia), try these approaches: Create a list. “Top 10 Reasons to ….” Lists are fairly easy to craft, are...

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