Practice Marketing

Catering SEO Copy to the Online Buying Cycle

Posted on March 23, 2012 by marketing in Optimizing Your Website, Search Engine Marketing

Much of SEO is about improving the visibility of your site. Unfortunately, some have misunderstood this and believe that this is the only goal of SEO. It’s important to recognize that SEO and sales are closely related. Your site should not only be optimized for the search engines, it should be optimized for your visitors. [...]

Web Site Audit

Posted on February 3, 2012 by marketing in Optimizing Your Website, Power Practice System, Search Engine Marketing

At one time another, we’ve all experienced a serious case of tunnel vision working on a project that requires so much focus on detailed minutia that it becomes nearly impossible to see the forest for the trees. No matter what the project happens to be, there comes a point when a fresh pair of eyes [...]

You & Your Target Market: Love at First Sight

Posted on September 8, 2011 by admin in Optimizing Your Website, Power Practice System, Search Engine Marketing

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi aliquam nulla id risus ornare egestas. Sed lobortis libero nec felis faucibus condimentum. Suspendisse potenti. Donec porta est velit, eget feugiat lectus. Suspendisse purus sapien, fringilla vel pellentesque vehicula, blandit id tortor. Nunc pretium, mi id pellentesque sollicitudin, urna odio pellentesque justo, sit amet ultricies lorem [...]

Nail Your Target Demographic with Long Tail Keywords

Posted on March 18, 2011 by admin in Optimizing Your Website, Search Engine Marketing

When you are using your online presence to promote a niche service in your practice marketing campaign, incorporating long tail keywords is one of the most effective on-site SEO tactics for attracting potential clients would use when they are further along the buying cycle. These three to five word phrases are not searched for nearly [...]

Five Common Link Building Mistakes

Posted on March 18, 2011 by admin in Optimizing Your Website, Search Engine Marketing

Link building is a time consuming but essential SEO task that is never truly complete. In the rush to build as many high quality links as possible, it can be tempting to cut corners by using link building techniques that can actually damage your practice’s ranking with the major search engines. Let’s take a look [...]

Running a Article Marketing Campaign with 15 Minutes per Day

Posted on March 18, 2011 by admin in Optimizing Your Website, Search Engine Marketing

Article marketing is an excellent method of increasing your website’s organic traffic while increasing your ranking in search engine results. However, all too many business owners fail to put an effective article marketing campaign to the test due to the common misconception that it takes a ton of time in order to get a campaign [...]

How to Choose a Good Domain Name for Your Practice

Posted on October 5, 2010 by admin in Optimizing Your Website, Power Practice System, Search Engine Marketing

Most modern professionals now make use of practice marketing through various online media. The most basic tool is to have a domain and website for your business. Deciding on that is easy, choosing the right domain name is usually tougher. Read on to learn of a few ways in which to go about this task. [...]

Getting Your Keywords Right for Practice Marketing

Posted on July 15, 2010 by admin in Optimizing Your Website, Search Engine Marketing

Entrepreneur.com sometimes has some surprisingly excellent information potentially valuable to those of us focused on Practice Marketing. If you’re serious about web success, recall that your quest for the best key words (key word phrases) to promote “new eyes” visiting your website is never ending. You should keep seeking the best key words which are [...]

Your Blog Post Length? Short and Sweet?

Posted on June 7, 2010 by admin in Optimizing Your Website, Power Practice System, Search Engine Marketing

There’s loads of discussion on the net about how long your blog posts should be. Of course, there’s no finite answer. Your post should be “as long as it needs to be.” Most “professionals” I know tend to be quite verbose. For many, “writing” is their craft. But I think you should ‘err on the [...]

Practice Marketing? Web Overwhelmed?

Posted on January 8, 2010 by admin in Local Search Results, Optimizing Your Website, Power Practice System, Referrals Jump Start, Search Engine Marketing, Social Networking, Uncategorized

Your Potential Clients ARE on the Internet!! Are you using the right media to reach your potential clients (as well as your referral base and current clients)? Just a decade ago, only about 1 in 4 Americans considered themselves internet users. Today, only about 2 in 10 Americans are NOT regular internet users. So I [...]