Optimizing Your Website


Emails can prove to be very powerful for practice marketing for you as a professional whose services are on hire and who is keen to establish and grow the practice. Emails are like double edged sword, cutting both ways. If the emails are not targeted, they will be useless and detrimental but if targeted at the right audience, emails can carry your practice marketing forward. Targeted emails not spam: For practice marketing emails to...

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Most modern professionals now make use of practice marketing through various online media. The most basic tool is to have a domain and website for your business. Deciding on that is easy, choosing the right domain name is usually tougher. Read on to learn of a few ways in which to go about this task. Keep it simple As far as possible, try to pick a domain name that is the same as your company name. Why is this so important? For the...

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Entrepreneur.com sometimes has some surprisingly excellent information potentially valuable to those of us focused on Practice Marketing. If you’re serious about web success, recall that your quest for the best key words (key word phrases) to promote “new eyes” visiting your website is never ending. You should keep seeking the best key words which are 1) Relevant to the potential client’s problem; 2) Adequate...

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There’s loads of discussion on the net about how long your blog posts should be.  Of course, there’s no finite answer. Your post should be “as long as it needs to be.” Most “professionals” I know tend to be quite verbose.  For many, “writing” is their craft. But I think you should ‘err on the side of shorter rather than longer posts.  Isn’t that true of most of your writing...

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Your Potential Clients ARE on the Internet!! Are you using the right media to reach your potential clients (as well as your referral base and current clients)? Just a decade ago, only about 1 in 4 Americans considered themselves internet users. Today, only about 2 in 10 Americans are NOT regular internet users.  So I think you can safely assume that YOUR marketplace is best reachable via the internet. Of course, this is more likely to...

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