How to Blog about Your Professional Services

Blogging has always been a great way to share your expertise and professional insights with your online audience. Now that search engines like Google are placing a renewed emphasis on fresh, relevant content in their search results, however, maintaining an active blog...

Catering SEO Copy to the Online Buying Cycle

Much of SEO is about improving the visibility of your site. Unfortunately, some have misunderstood this and believe that this is the only goal of SEO. It’s important to recognize that SEO and sales are closely related. Your site should not only be optimized for...

You & Your Target Market: Love at First Sight

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Nail Your Target Demographic with Long Tail Keywords

When you are using your online presence to promote a niche service in your practice marketing campaign, incorporating long tail keywords is one of the most effective on-site SEO tactics for attracting potential clients would use when they are further along the buying...