Author: Marketing

Practice Marketing? Web Overwhelmed?

Your Potential Clients ARE on the Internet!! Are you using the right media to reach your potential clients (as well as your referral base and current clients)? Just a decade ago, only about 1 in 4 Americans considered themselves internet users. Today, only about 2 in 10 Americans are NOT regular internet users.  So I think you can safely assume that YOUR marketplace is best reachable via the internet. Of course, this is more likely to be true for reaching the younger, more affluent and better educated. In a national survey between Nov. 30 and Dec. 27, 2009, the Pew Research Center’s Internet & American Life Project finds: 74% of American adults (ages 18 and older) use the internet — a slight drop from our survey in April 2009, which did not include Spanish interviews. At that time we found that 79% of English-speaking adults use the internet. 60% of American adults use broadband connections at home — a drop that is within the margin of error from 63% found in April 2009. 55% of American adults connect to the internet wirelessly, either through a WiFi or WiMax connection via their laptops or through a handheld device like a smart phone. This figure did not change in a statistically significant way during 2009. Here’s a link to the entire article....

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Vary Your Blog Post Approach

I notice that too many bloggers use a “single minded” approach when crafting their blog posts.  Using varied approaches to the type of blogs posts you write will make your blog more sophisticated and much more interesting. For example, if most of your blog posts are “informational” (like Wikipedia), try these approaches: Create a list. “Top 10 Reasons to ….” Lists are fairly easy to craft, are popular with readers and can be attractive to other bloggers (getting links to your blog) Reviews. “Review” is a very popular google search term. People check out Google for product or service reviews before making a purchase. Comparison Posts. May be similar to “review” post but compares two (or more) options.  You might compare and contrast products, services or strategies, for example. Many people seem to search Google for something like “Product Acme vs Product...

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Google Adwords Help?

I haven’t seen any announcement from Google, but the beta release of their new service to match Adwords experts with people who are seeking professional help is now available and an online: https://adwords.google.com/professionals/search/ After selecting your location (country), your budget for the adwords campaign, and the type of Adwords help you are looking for (ongoing campaign management, one-time adwords optimization, one-time setup, or Google adwords training) a list of certified Adwords professionals along with a description of the company in profile form is provided by Google. From the search return list, those seeking services can also refine their query to include agencies which offer ancillary services such as display advertising, SEO, Web design, analytics, etc. Check it out. Pay per click campaign management is one of those services which you should probably consider...

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Are You “Remarkable”?

If you haven’t read Seth Goodin’s book Purple Cow, you certainly should. Being “remarkable” is what makes ideas and reputations spread across your marketplace. People only remember the cheapest, fastest, most expensive, hardest, most lasting, most trouble free, most experienced, easiest, etc. When you consider your strategic alternatives think about how you can position yourself in a remarkable...

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