Author: Marketing

Running a Article Marketing Campaign with 15 Minutes per Day

Article marketing is an excellent method of increasing your website’s organic traffic while increasing your ranking in search engine results. However, all too many business owners fail to put an effective article marketing campaign to the test due to the common misconception that it takes a ton of time in order to get a campaign off the ground. In reality, a streamlined article marketing engine is a snap to set up and can be managed with as little as fifteen minutes per day. Like so many other things in business, the trick is to work smart. Familiarize Yourself with the Major Article Directory Submission Guidelines The first step to streamlining the article marketing process is to learn a little bit about how each of the major article directories do business. In most cases, you will probably limit your campaign to a handful of directories, and it is crucial that you are familiar with the different guidelines and policies that separate one directory from the next. Be sure to avoid directories that add nofollow or noindex values to their published articles if you want to see an increase in your search engine results placement. EzineArticles and GoArticles are both great places to start. Outsource Your Article Writing Needs to Content Mills Once you’ve gotten to know how the article marketing process works, it’s time to start generating content. While many...

Read More

Email Marketing for your Private Practice – What to Write?

Emails can prove to be very powerful for practice marketing for you as a professional whose services are on hire and who is keen to establish and grow the practice. Emails are like double edged sword, cutting both ways. If the emails are not targeted, they will be useless and detrimental but if targeted at the right audience, emails can carry your practice marketing forward. Targeted emails not spam: For practice marketing emails to have any impact, they should reach the right audience, otherwise you will be spamming and annoying a lot of people, who may spew venom and hatred and have you shut down. Nobody likes to receive spam mail and often it wastes lot of time and requires energy to shift through all the mail which is useless. A better way is to either hire or buy targeted lists, which contain people who have opted in to receive such mails and are interested in the kind of information you have to offer. It will cost you some money, but will pay off more than its cost eventually and you will not be excused of spamming. Another way is to invite subscription and registrations at your website from those visiting it and only those who are really interested and serious about your content will sign up. Slowly you will build your own captive list to which you can...

Read More

How to Choose a Good Domain Name for Your Practice

Most modern professionals now make use of practice marketing through various online media. The most basic tool is to have a domain and website for your business. Deciding on that is easy, choosing the right domain name is usually tougher. Read on to learn of a few ways in which to go about this task. Keep it simple As far as possible, try to pick a domain name that is the same as your company name. Why is this so important? For the very simple reason that we tend to remember websites by name and when that name is also the URL, it makes things really very easy. How many times have you memorized some URL that is totally unrelated to your favorite product? Prefer branded names for your domain than generic ones. Something that is easy to remember will most likely be tried out than some vague domain name. If you stumble upon a short, snazzy domain name that has not been taken yet, seize it before someone else does. If you are forced to look at a longer name try to make it into a coherent group of words that makes sense; there’s nothing more frustrating than having a series of unconnected alphabets or words thrown together. Another advantage with longer domain names is that you could incorporate your site keywords into them. This is actually very...

Read More

Getting Your Keywords Right for Practice Marketing

Entrepreneur.com sometimes has some surprisingly excellent information potentially valuable to those of us focused on Practice Marketing. If you’re serious about web success, recall that your quest for the best key words (key word phrases) to promote “new eyes” visiting your website is never ending. You should keep seeking the best key words which are 1) Relevant to the potential client’s problem; 2) Adequate in volume of searches; and 3) not excessively competitive (so that you will find it too difficult to reach a Google page 1 position). Here’s an excellent article from Entrepreneur.com posted last March. The author, Allen Moon, is marketing director for the Internet Marketing Center. I wanted you to check it out.  Reading time: less than 5 minutes and worth it....

Read More

Your Blog Post Length? Short and Sweet?

There’s loads of discussion on the net about how long your blog posts should be.  Of course, there’s no finite answer. Your post should be “as long as it needs to be.” Most “professionals” I know tend to be quite verbose.  For many, “writing” is their craft. But I think you should ‘err on the side of shorter rather than longer posts.  Isn’t that true of most of your writing for targeted audiences? Most of the best informed on the blogging topics suggest that, under nearly all conditions, you keep your posts to less than 1,000 words.  Probably your “sweet spot” should be around 250 words. Most of your target readers come to your site with a predisposition to having a very short attention span when it comes to reading online content. One study reported you can’t count on readers staying on your site (post) for longer than a minute and a half. And there is some evidence from SEO experts that some key search engines discount posts that are exceptionally brief or excessively long. Finally, remember that the most important element of your post is likely to be your blog’s TITLE. Too many bloggers pour a lot of sweat into their post contents then just slop any ol’ title onto it. Blog titles are like an advertisement for your carefully crafted work. Use the title to encourage others...

Read More