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When you are using your online presence to promote a niche service in your practice marketing campaign, incorporating long tail keywords is one of the most effective on-site SEO tactics for attracting potential clients would use when they are further along the buying cycle. These three to five word phrases are not searched for nearly as often as more popular keywords, but they are considerably less competitive and often tremendously more profitable.

Over the course of the last few years, a growing segment of marketing professionals have noted that the public has been rapidly transitioning from relying on larger mainstream markets for professional services toward smaller niche markets. By focusing on long tail keywords that draw in highly targeted traffic from visitors who are specifically in the market for your particular professional service, you can promote your industry niche without competing with larger organizations for traffic that you don’t need.

You can discover the ideal long tail keywords for your search marketing campaign by keeping your eyes open for untapped opportunities during the keyword research process. If you do not have much keyword research experience, a good place to start is to enter some of the more common keywords related to your professional service into online keyword tools like Wordtracker or Google Adwords. The best long tail keywords that you should be looking for will have the follow three traits in common:

• Directly Related to Your Service
• Tolerable Number of Monthly Searches
• Relatively Little Competition

When you are considering which long tail keywords are best for you, it’s helpful to put yourself in the shoes of a potential client. If you are promoting a personal injury website in San Diego, for example, you might begin with a likely individual who has just been suffered a slip and fall injury. Such a person would probably begin researching his legal options by using common short keywords such as “personal injury settlements” that you will have a hard time competing for with a less established website.

Once he has educated himself about the basics of a slip and fall case, however, he will start using long tail keywords to familiarize himself with the different lawyers in his area that specialize in these cases. By targeting keywords like “San Diego slip and fall lawyer” and “California slip and fall injury lawyers” that are not already dominated by your competition, you can begin attracting targeted traffic from potential clients at the moment in the buying process when they are most likely to act.

In terms of monthly searches, a long tail keyword may be perfect for your business even if it has as little as a couple of hundred searches per month. Time and time again, long tail keywords have been shown to offer lower cost per clicks (CPCs), higher click-through rates (CTRs) and increased conversion rates compared to more popular keywords. As a result, implementing a long tale keyword strategy for your website will improve your bottom line by lowering your overall cost per action (CPA).

This article is a brief abstract from a core learning module included in a Marketing Jump Start program provided to our association and Power Practice Network members. Our members have access to our four key courses, as well as Success Tools Pro providing a constant update of tools and resources for building your practice.

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Link building is a time consuming but essential SEO task that is never truly complete. In the rush to build as many high quality links as possible, it can be tempting to cut corners by using link building techniques that can actually damage your practice’s ranking with the major search engines. Let’s take a look at a few of the most common link building mistakes that you need to keep an eye out for.

• Link Spamming: Exchanging a high quantity of inbound and outbound links with a handful of sites is not a good way to the link juice flowing. In a best case scenario, search engines will only reward a few of these links. In a worst case scenario, you’re site will be directly penalized for trying to game the system.
• Irrelevant Inbound Links: Thanks to recent updates with the major search engines, it is now more than ever to have plenty of inbound links from sources that are clearly relevant to your subject matter.
• Outbound Links to “Bad Neighbors”: Be careful about linking to sites that engage in practices that Google, Bing and Yahoo might find distasteful, such as black hat SEO techniques or posting adult content. Simply linking to a site with a bad reputation can have an adverse effect on the ranking of your own site.
• Inbound Links with Poor Anchor Text: Whenever possible, try to generate inbound anchor links with text containing either your practice’s name or one of your major keywords. Well-written inbound anchor links from a respected, relevant source are about as good it gets when it comes to link building.
• Nofollow Links: If you are fairly new to link building, you will want to familiarize yourself with dofollow and nofollow links. Nofollow is an html tag that instructs search engines to ignore a particular internal or outbound link, and nofollow links are essentially useless when it comes to link building.

This article is a brief abstract from a core learning module included in a Marketing Jump Start program provided to our association and Power Practice Network members. Our members have access to our four key courses, as well as Success Tools Pro providing a constant update of tools and resources for building your practice.

Familiarize Yourself with the Major Article Directory Submission Guidelines

The first step to streamlining the article marketing process is to learn a little bit about how each of the major article directories do business. In most cases, you will probably limit your campaign to a handful of directories, and it is crucial that you are familiar with the different guidelines and policies that separate one directory from the next. Be sure to avoid directories that add nofollow or noindex values to their published articles if you want to see an increase in your search engine results placement. EzineArticles and GoArticles are both great places to start.

Outsource Your Article Writing Needs to Content Mills

Once you’ve gotten to know how the article marketing process works, it’s time to start generating content. While many business owners prefer to have their articles written in-house, it’s important to recognize that this type content does not have to be your best work. If you want to maximize your productivity and manage your article marketing campaign with as little work as possible, you should strongly consider farming out your orders to a third party content mill. Content mills like TextBroker and Constant Content work with experienced freelance writers who complete orders in a timely manner for a few dollars per article. Once you’ve learned how to use these sites efficiently, you can order and download fresh articles by investing just a few minutes per day.

Distribute Your Articles at a Given Time Every Day

Distributing content to the major article directories is where many people lose the most time. This is because there is a strong temptation to get your content out there the moment that it crosses your desk, which can add up to a lot of wasted time when you are receiving multiple articles throughout the day. Instead, set aside a quiet time of the day to upload all of your fresh content in one sitting so that you can stay focused on more important tasks for the rest of the day. Once you have gotten in the habit of reviewing and distributing articles, you’ll be able to knock out this task within five to ten minutes per day.

This article is a brief abstract from a core learning module included in a Marketing Jump Start program provided to our association and Power Practice Network members. Our members have access to our four key courses, as well as Success Tools Pro providing a constant update of tools and resources for building your practice.

Targeted emails not spam:

For practice marketing emails to have any impact, they should reach the right audience, otherwise you will be spamming and annoying a lot of people, who may spew venom and hatred and have you shut down. Nobody likes to receive spam mail and often it wastes lot of time and requires energy to shift through all the mail which is useless.

A better way is to either hire or buy targeted lists, which contain people who have opted in to receive such mails and are interested in the kind of information you have to offer. It will cost you some money, but will pay off more than its cost eventually and you will not be excused of spamming.

Another way is to invite subscription and registrations at your website from those visiting it and only those who are really interested and serious about your content will sign up. Slowly you will build your own captive list to which you can send your ezine and personalized mails.

What goes in the email?

Hard nosed marketing messages in the emails will simply kill your entire list in no time. People are ready to avail your services only when they are ready and willing on their own, so respect their sense of judgment and choice and never send loud and obvious practice marketing messages.

If you are a private investigator or detective wishing to attract more clients and business, you can write very interesting pieces of cases which you have encountered and handled. Fill out some details with suspense and drama as it unfolds, holding the readers attention till the end. Towards the close of the narration in the email or Ezine, you can demonstrate your expertise in solving the case. Various case scenarios like cheating husbands tracking, background checks on individuals entering into partnership, locating missing persons and investigating some serious crimes will establish your expertise in the eyes of your audience.

As a dentist you can provide very useful information on how to look after the teeth to last us a lifetime, telltale symptoms of tooth decay, bad breath solutions, and foods causing plaque and decay, new techniques in dentistry, tips on selecting the right mouthwash, toothpaste and toothbrush.

A seasoned Lawyer like you can discuss how to avoid foreclosure, explain deed in lieu of foreclosure and legal remedies available against various offenders and law breakers. You can also mention how you solved some criminal cases, if you are a criminal lawyer, or discuss the constitutional rights of the citizens.

The trick is to give out the impression that you’re the visitor’s friend, philosopher and guide. Once the trust and reputation is established the clients will do your bidding like lambs and you can sigh with satisfaction at the practice marketing emails you had so cleverly crafted to  build your practice.