Entrepreneur.com sometimes has some surprisingly excellent information potentially valuable to those of us focused on Practice Marketing. If you’re serious about web success, recall that your quest for the best key words (key word phrases) to promote “new eyes” visiting your website is never ending. You should keep seeking the best key words which are [...]
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Your Blog Post Length? Short and Sweet?
There’s loads of discussion on the net about how long your blog posts should be. Of course, there’s no finite answer. Your post should be “as long as it needs to be.” Most “professionals” I know tend to be quite verbose. For many, “writing” is their craft. But I think you should ‘err on the [...]
Practice Marketing? Web Overwhelmed?
Your Potential Clients ARE on the Internet!! Are you using the right media to reach your potential clients (as well as your referral base and current clients)? Just a decade ago, only about 1 in 4 Americans considered themselves internet users. Today, only about 2 in 10 Americans are NOT regular internet users. So I [...]
Vary Your Blog Post Approach
I notice that too many bloggers use a “single minded” approach when crafting their blog posts. Using varied approaches to the type of blogs posts you write will make your blog more sophisticated and much more interesting. For example, if most of your blog posts are “informational” (like Wikipedia), try these approaches: Create a list. [...]
Google Adwords Help?
I haven’t seen any announcement from Google, but the beta release of their new service to match Adwords experts with people who are seeking professional help is now available and an online: https://adwords.google.com/professionals/search/ After selecting your location (country), your budget for the adwords campaign, and the type of Adwords help you are looking for (ongoing [...]
Are You “Remarkable”?
If you haven’t read Seth Goodin’s book Purple Cow, you certainly should. Being “remarkable” is what makes ideas and reputations spread across your marketplace. People only remember the cheapest, fastest, most expensive, hardest, most lasting, most trouble free, most experienced, easiest, etc. When you consider your strategic alternatives think about how you can position yourself [...]
