How to Blog about Your Professional Services

Blogging has always been a great way to share your expertise and professional insights with your online audience. Now that search engines like Google are placing a renewed emphasis on fresh, relevant content in their search results, however, maintaining an active blog...

Catering SEO Copy to the Online Buying Cycle

Much of SEO is about improving the visibility of your site. Unfortunately, some have misunderstood this and believe that this is the only goal of SEO. It’s important to recognize that SEO and sales are closely related. Your site should not only be optimized for...

You & Your Target Market: Love at First Sight

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Nail Your Target Demographic with Long Tail Keywords

When you are using your online presence to promote a niche service in your practice marketing campaign, incorporating long tail keywords is one of the most effective on-site SEO tactics for attracting potential clients would use when they are further along the buying...

Five Common Link Building Mistakes

Link building is a time consuming but essential SEO task that is never truly complete. In the rush to build as many high quality links as possible, it can be tempting to cut corners by using link building techniques that can actually damage your practice’s ranking...

Running a Article Marketing Campaign with 15 Minutes per Day

Article marketing is an excellent method of increasing your website’s organic traffic while increasing your ranking in search engine results. However, all too many business owners fail to put an effective article marketing campaign to the test due to the common...

Email Marketing for your Private Practice – What to Write?

Emails can prove to be very powerful for practice marketing for you as a professional whose services are on hire and who is keen to establish and grow the practice. Emails are like double edged sword, cutting both ways. If the emails are not targeted, they will be...