Are you using the right media to reach your potential clients (as well as your referral base and current clients)?
Just a decade ago, only about 1 in 4 Americans considered themselves internet users.
Today, only about 2 in 10 Americans are NOT regular internet users. So I think you can safely assume that YOUR marketplace is [...]
Your Potential Clients ARE on the Internet!!
Vary Your Blog Post Approach
I notice that too many bloggers use a “single minded” approach when crafting their blog posts. Using varied approaches to the type of blogs posts you write will make your blog more sophisticated and much more interesting.
For example, if most of your blog posts are “informational” (like Wikipedia), try these approaches:
Create a list. “Top 10 [...]
Google Adwords Help?
I haven’t seen any announcement from Google, but the beta release of their new service to match Adwords experts with people who are seeking professional help is now available and an online:
https://adwords.google.com/professionals/search/
After selecting your location (country), your budget for the adwords campaign, and the type of Adwords help you are looking for (ongoing campaign management, [...]
Are You “Remarkable”?
If you haven’t read Seth Goodin’s book Purple Cow, you certainly should.
Being “remarkable” is what makes ideas and reputations spread across your marketplace.
People only remember the cheapest, fastest, most expensive, hardest, most lasting, most trouble free, most experienced, easiest, etc.
When you consider your strategic alternatives think about how you can position yourself in a remarkable [...]
